Spring is just around the corner, as the mornings get lighter, spirits lift, and gratitude becomes a stronger sentiment – gratitude that winter has passed, gratitude that we are still in business after a tough first part of the year, and gratitude to our customers who have supported us to be in this position.
This is a perfect time to consider selecting branded merchandise or gifts to give to clients toward the end of the year to say ‘Thank You’ for the business they have placed with you.
September is the time of year when the promotional products industry changes gears from supplying branded merchandise for trade shows, conferences, and seminars to encompassing the often higher-value products to use as ‘thank you’ gifts. In early September, our suppliers run a road show event for us to view, check and get to know the specs and merits of new releases of these limited stock products imported each year to address the gift requirements.
In the interim, now is the time for customers to compile details of budgets, and the amount to be allocated to each of the ‘A’, ‘B’ & ‘C’ customers. So once the limited quantities of the products arrive in stock, decisions can be made quickly and stock secured.
Then selection and branding can take place over September/October, and the finished product can be delivered to you in a timeframe that provides you ample time to personally deliver the gift or craft a personal note to accompany it when couriered to the client.
Five compelling reasons to consider investing in branded ‘thank you’ gifts:
Brand visibility – well chosen, useful branded gifts will be constantly used by the client and that branding will keep your company’s services or performance top of mind, long after receiving the gift.
Personal Touch – these gifts are a tangible indication that you value their business, and they encourage loyalty – people do business with people.
Cost effectiveness compared to traditional scattergun advertising to build brand awareness, targeted, useful gifts to individual clients can be a more affordable way to promote your business while building goodwill.
Versatility of options – from quality vacuum flasks to wine glass sets to travel bags to cheese boards and lazy susans, there is a wide range of products to suit any client demographic, and your budget.
Word of Mouth – satisfied and engaged clients are likely to share their positive experiences of your services with others, thus organically widening your reach.
Make this year memorable by investing in branded merchandise that speaks to your client about your appreciation for their custom.
So now is the right time to contact us to solve your requirements for branded gifts to say ‘thank you’ to your clients.
For those unsure of what product/s to select, send us details of the number of your ‘A’ and ‘B’ customers, their demographic, the budgeted unit cost for each, plus an artwork file of the logo, and we will provide several suggested options.
Explore Our Latest Catalogues
- Latest TRENDS Collection
- Outlet – End of Line Opportunities
- Impact Aware Collection
- Automotive Collection
- Lifestyle & Leisure – Corporate Gifts
We help you with advice on products that will save money, help increasing sales, assist in increasing brand exposure and recognition, and aid in conveying your message.
Are you:
- Launching a new service?
- Recently rebranded?
- Want to keep your brand in front of your customers 24/7?
Download the Cloudbase Print & Promotions Checklist.